Blog
The Power of Grayskull Brings More Masters of the Universe Toys to Shelves
Mattel is expanding its Masters of the Universe (MOTU) lineup with a second wave of ...
Dryosaurus (Jurassic World, Hammond Collection by Mattel)
Since its release in 2018 one of my favorite dinosaurs in the Jurassic World: ...
Teach Little Chefs About Cooking with the KitchenAid Kids Collection
Steph Szulborski
Steph is an editorial assistant for The Toy Book, The Toy ...
Hasbro’s Chris Cocks on AI, Tariffs, and “A Lifetime of Play”
Hasbro set the tone for toy industry earnings season with a surprise, double-digit ...
Launch into Learning with New CrunchLabs STEM Kits
If your kids can’t get enough of CrunchLabs’ videos, you’re in luck! Little ...
EXCLUSIVE: Toysmith Unveils Brand Reset and Expanded Product Strategy at New York Toy Fair 2026
Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter ...
Level up Playtime with Fisher-Price’s Little People My Mario Line
Mario has been a game night go-to for generations. While toddlers might not be ready ...
Warner Bros. Discovery Expands Looney Tunes Presence at Olympic Winter Games
Warner Bros. Discovery is bringing Looney Tunes back to the Olympic stage for the ...
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