WildBrain is expanding Teletubbies’ global reach through a slate of new licensing partnerships, immersive activations, and retail collaborations ahead of the brand’s 30th anniversary in 2027.
The company says the strategy is focused on building engagement with preschool audiences and nostalgic adult fans through content, consumer products, and live experiences across multiple international markets.
“As we build towards the Teletubbies’ 30th anniversary, we’re significantly accelerating our content pipeline, licensing collaborations, and a digital‑first strategy designed to connect with today’s preschool parents and young audiences across key global markets — particularly on platforms like YouTube, where the brand continues to engage millions of families each month,” shares Erin Morris, VP Global Franchise Strategy & Retail, WildBrain. “This always‑on approach is driving fresh discovery and sustained relevance for a new generation, while celebrating the joyful heritage that has made Teletubbies a global icon for three decades. With momentum building ahead of this major milestone, now is the time for partners to get on board the ‘Tubby train’ and unlock bold, colorful collaborations that tap into cultural nostalgia and celebrate 30 years of Big Hugs.”
In South Korea, the Teletubbies recently launched a citywide takeover in Gyeongju featuring themed installations, retail activations, tourism partnerships, and exclusive merchandise. Additional Korean activations are planned throughout the year, including a summer collaboration with the National Museum of Modern and Contemporary Art as part of the museum’s 40th anniversary celebration.
WildBrain is also expanding the franchise through global licensing deals across collectibles, apparel, beauty, gaming, food, and home goods. Partners include Pop Mart, Monogram International, Handcraft, Diadora, and Tencent, among others.
WildBrain will showcase additional Teletubbies licensing opportunities during the upcoming Licensing Expo 2026 in Las Vegas at Booth No. M194.
Learn more at wildbrain.com and licensingexpo.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
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