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Prepare for Bedtime with Spin Master’s New Ms. Rachel Toys

Spin Master recently released some Ms. Rachel-themed toys that might make your ...

Mattel Shares Latest Barbie Products Ahead of Toy Fair New York

Barbie is having her moment at this year’s Toy Fair New York, with several new ...

New Masters of the Universe Movie Toys Bring the Battle for Eternia Home

The power of Grayskull is heading to toy shelves. Mattel has revealed a second ...

The Power of Grayskull Brings More Masters of the Universe Toys to Shelves

Mattel is expanding its Masters of the Universe (MOTU) lineup with a second wave of ...

Dryosaurus (Jurassic World, Hammond Collection by Mattel)

Since its release in 2018 one of my favorite dinosaurs in the Jurassic World: ...

Teach Little Chefs About Cooking with the KitchenAid Kids Collection

Steph Szulborski Steph is an editorial assistant for The Toy Book, The Toy ...

Hasbro’s Chris Cocks on AI, Tariffs, and “A Lifetime of Play”

Hasbro set the tone for toy industry earnings season with a surprise, double-digit ...

Launch into Learning with New CrunchLabs STEM Kits

If your kids can’t get enough of CrunchLabs’ videos, you’re in luck! Little ...

EXCLUSIVE: Toysmith Unveils Brand Reset and Expanded Product Strategy at New York Toy Fair 2026

Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter ...

Level up Playtime with Fisher-Price’s Little People My Mario Line

Mario has been a game night go-to for generations. While toddlers might not be ready ...
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