X Tracks Licensing Summits names Jazwares President Jeremy Padawer as its Opening Keynote Speaker. Padawer will give the keynote at the Toy Previews X Tracks Licensing Summit this fall.
The Toy Previews X Tracks Licensing Summit is a one-day conference uniting leaders from the toy, gaming, entertainment, retail, and consumer products industries. Produced in partnership with Toy Previews and endorsed by The Toy Association, this event explores trends while encouraging meaningful networking and collaborations, as well as executive-level discussions.
The conference kicks off Sept. 22 with “Squishmallows: Building One of the World’s Greatest Licensing Franchises.” At The Toy Building in El Segundo, California, Padawer will explore how strategic licensing, storytelling, and retail partnerships transformed the Squishmallows line into a successful consumer products brand. Attendees can also expect insights into building an enduring franchise and the critical role that licensing plays in consumer engagement.
“Jeremy has helped redefine what a modern toy company can become,” says Steven Ekstract, Co-Founder of X Tracks Licensing Summits. “Squishmallows is one of the great licensing success stories of the past decade. Jeremy’s experience building a global franchise through licensing, innovation, and fan engagement perfectly reflects the themes we will explore throughout the summit.”
Attendance for this year’s summit is limited to 125 senior industry executives. For more information about the conference and registration, visit eventbrite.com.
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