Squishmallows are getting supersized for Christmas and moving into a new retail category.
A Holiday Company has launched a licensed Squishmallows inflatable collection at Menards, extending the Jazwares-owned brand from plush into seasonal indoor/outdoor home décor.
The assortment includes 10 characters, each standing 3.5 feet tall with built-in LED lights. Each inflatable retails for $39.99 each, with one character, Farryn, available exclusively at Menards.
The launch puts America’s best-selling plush brand into the home improvement store’s holiday department, the Enchanted Forest, giving Squishmallows another way to reach fans beyond traditional toy and specialty retail.
For Jazwares, the line adds another seasonal licensing extension to a brand that has expanded well beyond its plush roots, on the eve of its 10th anniversary next year.
The post Squishmallows Blow Up the Holiday Aisle at Menards appeared first on The Toy Book.
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