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Get Creative with the ‘Mo Willems Workshop and Crayola Presents: Make Your Mark!’ Coloring Book

Steph Szulborski Steph is an editorial assistant for The Toy Book, The Toy ...

Formula 1, Memento Exclusives Race to Renew Partnership

Memento Exclusives and Formula 1 (F1) are wheeling and dealing.  Memento ...

Lythronax (PSNO) – Dinosaur Toy Blog

Hailing from the Wahweap Formation of the Grand Staircase in Utah, Lythronax, the ...

‘Reading Rainbow’ Returns with Mychal the Librarian

It’s time to turn the page, because Reading Rainbow is back. The series has a new ...

New Player, Big Experience: Best Toy Forever Launches in North America

Best Toy Forever (BTF) is making its North American debut, bringing its lineup of ...

Say “Hello” to These Bratz Hello Kitty Dolls

These fashion-forward girls are ready to hit the Sanrio runway. If your kids love ...

Electronic Arts to Go Private in $55 Billion Buyout

Electronic Arts (EA), one of the world’s largest video game publishers, is set to go ...

Quetzalcoatlus (Jurassic World: Rebirth, Ariel Ambush by Mattel)

When it comes to pterosaur toys the companies that make them have two options; make ...

Rev’ up Playtime with These Mattel Brick Shop Audi Sets

Families can assemble racing thrills with Mattel’s latest collaboration with quattro ...

Finalists Announced for 2025 TAGIE Awards

People of Play, a division of The Toy Association, has announced the finalists for ...
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