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New Player, Big Experience: Best Toy Forever Launches in North America

Best Toy Forever (BTF) is making its North American debut, bringing its lineup of ...

Say “Hello” to These Bratz Hello Kitty Dolls

These fashion-forward girls are ready to hit the Sanrio runway. If your kids love ...

Electronic Arts to Go Private in $55 Billion Buyout

Electronic Arts (EA), one of the world’s largest video game publishers, is set to go ...

Quetzalcoatlus (Jurassic World: Rebirth, Ariel Ambush by Mattel)

When it comes to pterosaur toys the companies that make them have two options; make ...

Rev’ up Playtime with These Mattel Brick Shop Audi Sets

Families can assemble racing thrills with Mattel’s latest collaboration with quattro ...

Finalists Announced for 2025 TAGIE Awards

People of Play, a division of The Toy Association, has announced the finalists for ...

Expert Review: Spin Master’s Gabby’s Dollhouse Meow-mazing Interactive Dollhouse

Join Gabby in this purr-fect dollhouse with digital features! The post Expert Review: ...

Minecraft Shares Latest Licensing Projects Ahead of Brand Licensing Europe

After the success of this year’s A Minecraft Movie, Minecraft is planning to expand ...

Hanna Andersson’s Holiday Pajamas Bring Families Together

Thanks to Hanna Andersson‘s holiday collection, families can deck the halls with ...

Nintendo President Doug Bowser To Retire By End of Year

Nintendo will move in new directions as President and Chief Operating Officer Doug ...
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