Candy brand Hi-Chew is stepping into the world of MGA Entertainment’s Miniverse with the line’s latest launch.
MGA’s Miniverse Real Brands Teal Vending Machine will feature a miniature-sized version of Hi-Chew’s Original Mix bag, along with minis of other licensed candy and snack brands. The new collection marks the first licensing deal for the Hi-Chew brand.
The MGA’s Miniverse Real Brands Vending Machines. | Source: MGA Entertainment
The MGA’s Miniverse Real Brands Vending Machines. | Source: MGA Entertainment
The MGA’s Miniverse Real Brands Vending Machines. | Source: MGA Entertainment
Each vending machine playset includes three exclusive minis and a tiny credit card to insert into the machine. The set encourages collectors to unload and restock the machine with their favorite minis snacks from the line’s additional capsules, sold separately, adding to the imaginative play experience.
Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc., shares: “At Hi-Chew, we’re always looking for new ways to deepen how fans experience our brand beyond taste alone. As our first-ever licensing partnership, collaborating with MGA’s Miniverse represents an exciting opportunity to bring the playful, colorful world of Hi-Chew to life through a unique collectible experience. By combining our iconic brand with Miniverse’s highly detailed miniatures, we’re creating a new way for fans to engage with Hi-Chew — one that sparks discovery, creativity, and connection. We’re excited to offer consumers a fun and unexpected way to interact with the brand they love.”
The Vending Machines retail for $19.99 and are available now on shop.mgae.com and at major retailers like Amazon, Walmart, and Target.
For more information on the latest from MGA Entertainment, visit shop.mgae.com/collections/new-series. For the newest in Hi-Chew news, visit hi-chew.com.
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