There’s always a fear that comes with washing a kid’s favorite stuffed animal. If this sounds familiar, parents should learn more about Tide’s Safe for Stuffies campaign.
This campaign shows families that even the most meaningful and delicate items can be cleaned safely. Tide proves this with Tide Free & Gentle, a dermatologist-tested, hypoallergenic laundry detergent made without dyes or perfumes. Designed for sensitive skin and everyday care, this detergent delivers an effective clean while remaining gentle on people’s most valuable items.
To launch their campaign, Tide is hosting a citywide donation drive in partnership with Recess Therapy and Expecting Relief. Now until June 25, families can donate loved stuffed animals, which will be professionally washed with Tide Free & Gentle. After a good clean, each plush pal will go to families navigating housing insecurity. Families who donate will receive a $3 coupon for Tide Free & Gentle, offering them a way to clean their kids’ stuffies.
Tide will share all campaign locations and instructions through its social channels. Families can also find donation details at doingthings.com, and learn more gentle laundry detergents by visiting tide.com.
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