Hasbro, Mattel’s Play-Doh Barbie Collab Hits The Toy Aisle Runway

Mattel and Hasbro Barbie x Play-Doh collaboration officially launches today exclusively at Target. Consumers can now experience new playsets and pattern packs combining Barbie’s stylish doll line with Play-Doh’s open-ended and imaginative play experiences.     

Consumers can create fashionable looks with the designer doll assortment line, available in four unique pattern styles: Ruffles and Bows, Fashionista Ruffles, Florals and Fringe, and Hearts and Hair. To enhance the imaginative experience, the line features three designer pattern packs, which elevate play with florals, gems, pearls, and more. 

The Fashion Show Playset acts as a runway and design studio. | Source: Hasbro

Kids can create stylish looks with the designer doll line. | Source: Hasbro

These designer packs elevate the Play-Doh Barbie crafting experience. | Source: Hasbro

Kids can watch as their Barbie turns on the runway. | Source: Hasbro

Kids can create outfits with the Fashion Show Playset. | Source: Hasbro

Alongside the exclusive Target launch, Barbie fans can create floral and stylish ensembles with Play-Doh Barbie Garden Party. Available exclusively at Amazon, this set features three Play-Doh cans, a pre-made pattern sheet, two hair molds, and more for creating springtime looks. 

Consumers can create Play-Doh clothing, accessories, and hairstyles for Barbie dolls with playsets, dolls, and patterns now at Target and most major retailers this August. To discover more Play-Doh products, visit hasbro.com.