information sources （NOWRE）
The partnership between American rapper Gunna and Under Armour has officially entered a brand new phase. The two sides have jointly launched the exclusive long-term creative platform P-Star, where Gunna will serve as both the platform’s Creative Director and Under Armour Global Brand Ambassador. The first drop of the platform will officially debut on August 27, with the core lineup including their first official co-branded sneaker, the UA Scorpio.
As the very first footwear work under the P-Star platform, the UA Scorpio deeply integrates Under Armour’s iconic athletic DNA and Gunna’s personal aesthetic preferences. The upper adopts a relatively slim running shoe silhouette, with multiple sets of thin synthetic material overlays to enhance the overall layered sense. Six stud-like protruding structures are added to the midsole, injecting distinct American football style elements into the shoe’s overall look, while the mature UA HOVR cushioning technology is equipped to guarantee the wearing experience. The limited-edition exclusive “Gunna” colorway will be the first to hit the market, launching simultaneously with the first P-Star apparel collection.
The full first drop includes a total of 14 items, covering everyday sportswear such as T-shirts, shorts and hoodies, alongside a large number of professional HeatGear athletic pieces inspired by football gear. As a long-term creative project built by Under Armour around Gunna, P-Star draws heavy inspiration from the active lifestyle that Gunna has been deeply engaged with in recent years, including the Wunna Run running club he founded and his youth football program. The two sides also plan to launch the dedicated Wunna Run capsule collection in 2027, and further expand the higher-tier P-Star Lux product line.
FAQ
What is the core positioning of the P-Star creative platform?
P-Star is a long-term creative platform built by Under Armour around Gunna. Gunna serves as its Creative Director and Global Brand Ambassador, developing a series of creations centered around active lifestyles.
What is the core cushioning technology equipped on the UA Scorpio co-branded sneaker?
The sneaker is fitted with Under Armour’s signature UA HOVR cushioning technology to deliver reliable performance for athletic scenarios.
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