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CHANEL’s New Fragrance CRUSH ABSOLU Lands in Harajuku: A Pink Parisian Street Corner in August

CHANEL will host the “COCO MADEMOISELLE CRUSH ABSOLU” experience event in Tokyo’s Harajuku from August 21 to 25. The venue is styled as a pink Parisian street-corner café, extending the new fragrance’s olfactory world into visual, taste and makeup experiences.

The event is divided into three parts: on entry, visitors first pick up the “Gazette” mini newspaper at the newsstand, whose pages include fragrance content, a Coco advice column and horoscope love stories for the twelve zodiac signs; the pink bar at the center of the venue offers the new fragrance CRUSH ABSOLU — opening with vetiver and vanilla, layered with the bright fruitiness of grapefruit and lychee, moving through rose and jasmine, and finishing with patchouli. It also includes testers of line fragrances such as L’EAU PRIVéE and INTENSE, plus fragrance-inspired makeup and body care products; finally, there is a Chanel-themed dessert and drink area.

FAQ

Q: When is the CHANEL Harajuku experience event, and does it require a reservation?

A: Held August 21–25 in Tokyo’s Harajuku; free entry with no reservation needed.

Q: How much is the new fragrance CRUSH ABSOLU, and what gifts are included?

A: 50mL is priced at 21,450JPY and 100mL at 30,360JPY; attendees receive a 1.5mL sample on arrival, purchases come with a mini fragrance box, and the 100mL size additionally includes a camellia makeup pouch.

Via: 香奈儿原宿”Coco Mademoiselle”全新香氛体验活动设有粉色”巴黎风格咖啡馆”空间 – Fashion Press

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