The Heeler family continues to stay with Moose Toys as the company renews its global licensing partnership with BBC Studios. As a global toy partner, Moose Toys will support the next phase of Bluey, ensuring the preschool series remains one of the world’s leading family brands.
The renewal follows the successes of Moose’s Bluey range, which includes the Bluey Supermarket playset. This toy is a 2026 Licensing International Excellence Award finalist and the 2026 TOTY Awards’ Playset of the Year. The agreement also succeeds the series’ popularity, with Bluey being the most-streamed title in the U.S. in 2025.
As part of the renewal, Moose Toys will expand its Bluey range with new products. | Source: Moose Toys
As part of the renewal, Moose Toys will expand its Bluey range with new products. | Source: Moose Toys
As part of the renewal, Moose Toys will expand its Bluey range with new products. | Source: Moose Toys
Moose continues Bluey’s momentum with a fall product line featuring BBC Studios’ “Playdates with Friends” theme. The line’s standout item is the Bluey’s Light & Surprise Heeler House, a playset featuring five stories, 12 play areas, and interactive elements. The collection also includes the Bluey Sleepover Figure 4-Pack set and the Bluey’s Cruise Ship playset. Moose will reveal more information on its fall line later this year.
“Moose Toys is an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity, and emotional heart of Bluey,” says Suzy Raia, EVP of Global Consumer Products at BBC Studios. “As Bluey enters an exciting new chapter, including its first feature-length movie, this renewal provides a strong foundation to continue growing with toys that genuinely connect with families worldwide.”
For more information about Moose’s Bluey range, visit moosetoys.com/bluey.
BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive Bluey and Bingo figures.
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