Abacus Brands reveals the launch of Radical Games during the LA Toy Previews. This new division will develop highly engaging, fast-paced tabletop games for kids, families, and adults.
Radical Games marks a new era for Abacus Brands as it expands its footprint beyond VR/AR products. Led by marketing innovator Steve Rad, the division aims to connect audiences of all ages through humor, competition, creativity, and social interaction. Radical Games will also focus on developing products with original concepts, accessible gameplay, and standout packaging.
The division’s launch is accompanied by three key brand partnerships. Consumers can expect the first wave of tabletop games to feature collaborations with Regrettable Games, Dreamstar Studios, and Barry & Jason Games & Entertainment. More information about the initial launch will debut later this year.
Alongside Radical Games, Abacus Brands continues to grow with the acquisition of a $10 million commercial office space. Located in the El Segundo toy district, this new office will serve as a year-round hub for product development, media content, and industry collaboration. The space will also house all Abacus media operations, including Rad’s @InstoresNow podcast, which will leverage its content to support the launch of Radical Games.
Abacus Brands will reveal more information on upcoming game launches and partnerships in the coming months. For more information and the latest updates about Radical Games, visit abacusbrands.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book’s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
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