The Toy Insider’s PlaySquad Creator Network is officially here.
Through events like Sweet Suite and Holiday of Play, The Toy Insider has a rich history of connecting family and toy influencers with the toymakers they love. The PlaySquad Creator Network is designed to do just that, while also ensuring our creator friends get paid for their incredible content.
The PlaySquad is a creator network designed by The Toy Insider to connect social media creators with toy and game companies for paid social media campaigns. There’s no minimum follower count or fee to join, but applications are vetted and only those approved will be invited to participate in campaigns.
PlaySquad creators will receive a digital badge they can use across platforms, along with an invitation to an exclusive Facebook group for community collaborations and discussion. The Toy Insider does the heavy lifting on campaigns — we’ll cover payments, sample coordination, creative briefs, approvals, and more.
PlaySquad creators will receive monetary compensation and free products for (most) campaigns. We’ll also work to ensure everyone has a chance to be included in campaigns.
Apply here for your chance to become a part of the PlaySquad Creator Network!
Applications will be reviewed, and you’ll be notified when/if you’re accepted. If you have any questions about PlaySquad, you can contact Nicole at nicole@toyinsider.com.
If you’re a toy company looking to benefit from this program, find more information on our sister site, The Toy Book through this link.
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