Nintendo is introducing My Mario to the U.S., a new collection of toys, books, games, apparel, and experiences created for young kids to enjoy with their parents and caregivers. Inspired by Mario and his friends from the Mushroom Kingdom, My Mario is designed to encourage shared play, imagination, and early learning.
My Mario launches Feb. 19 at Nintendo’s flagship stores in New York and San Francisco. Products will arrive at select retailers nationwide this spring, with additional items rolling out throughout the year.
The collection features familiar characters, including Mario, Luigi, Princess Peach, and Yoshi, across a wide range of products. Families can share wooden block sets, soft toys and plush items, bath toys from TOMY, and infant and toddler apparel, such as onesies, sleepers, and play outfits.
Families can also explore My Mario through digital and storytelling experiences. The free app Hello, Mario! also launches Feb. 19. Designed for smart devices and Nintendo Switch systems, it is accompanied by the interactive Hello, Mario! board book, published by Penguin Random House. A stop-motion animation series, It’s Me, Mario!, is available on the My Mario website and the official Play Nintendo YouTube channel.
Designed as an early introduction to the world of Mario, the My Mario collection combines play, stories, and shared experiences for families with young kids. Caregivers can learn more at nintendo.com.
MY MARIO COLLECTION
Nintendo’s My Mario collection offers young kids and families to grow with Mario and his friends from the Mushroom Kingdom. The collection features bath toys, plush items, building sets, apparel, and more. Kids and their caregivers can use ‘Hello, Mario!’ on Smart Devices and the Nintendo Switch system and enjoy a stop-motion series on YouTube.
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