Families can hit rewind on playtime with Mattel’s new batch of toys. The company will debut a host of nostalgic products at Comic-Con International: San Diego (SDCC) this year, so parents can introduce kids to the magic of their favorite movies.
The lineup features nine collectibles from Mattel’s wealth of beloved brands. From nostalgic film favorites to scary sweethearts, the collection transforms iconic, larger-than-life characters from throughout pop culture into toys for a new generation of fans. Some products are available now, while others will launch exclusively at SDCC at Booth No. 2945.
The John Cena Ultimate Edition honors his decade-long WWE reign. | Source: Mattel
This creepy cutie is inspired by a classic ’80s flick. | Source: Mattel
The Masters of the Universe X Turtles of Grayskull collab has been leading to this figure! | Source: Mattel
Chaos, crops, and chimichangas! | Source: Mattel
There’s a toy for every type of kid, from a new John Cena action figure, honoring his record-setting 17 World Heavyweight Championship reigns, to a Monster High doll inspired by the ‘80s horror flick Mistress of the Dark. Superhero lovers can snag a Skele-Shredder Deluxe Figure, the climax to the Masters of the Universe x Turtles of Grayskull collab, or a charming Little People Collector Set sporting Deadpool in a colorful farm scene.
A T. Rex is crashing SDCC with this ‘Jurassic World’ playset. | Source: Mattel
The set includes SDCC exclusive accessories, like a mini version of the collectible! | Source: Mattel
Crashing the collection is a hilarious Jurassic World action figure set. Exclusive to SDCC, this set depicts “Buck” the T. rex on a rip-roaring adventure through the convention, terrorizing fans and pausing for prehistoric photo ops along the way. Alongside a T. rex and a terrified fan action figure, the set is packed with SDCC accessories, like a swag bag, a banner reading “When Fans Ruled the Earth,” and even a miniature version of the collectible.
These Hot Wheels whisk fans back in time — literally! | Source: Mattel
We’re going to need a bigger shopping cart. | Source: Mattel
The Sweet Screams series returns with a cotton-candy-themed Monster High doll. | Source: Mattel
Pedal to the medal with this Pauline Hot Wheels racer. | Source: Mattel/The Toy Insider
Hot Wheels is also unleashing two die-cast cars inspired by cult-classic film favorites. The Back to the Future 40th Anniversary Set whisks consumers back to the ‘80s with the legendary DeLorean in stunning detail. Families can also reel in a die-cast boat from Jaws’ iconic “You’re going to need a bigger boat” scene, with a lurking shark trailing close behind. Both limited-edition collectibles include immersive, window-box packaging to add a splash of nostalgia to kids’ shelves.
The collection will also include other additions to Monster High and Hot Wheels, including the return of the Sweet Screams line and a Pauline Mario Kart racer inspired by Donkey Kong.
While many of these collectibles are exclusive to the con, some will be available after the event at mattelcreations.com. If families are visiting SDCC, stop by Booth No. 2945 to experience these new limited-edition products.
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