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Mattel Debuts ‘Cinderella’ Collector Doll at Paris Fashion Week

Mattel, Disney, and fashion house Viktor&Rolf are coming together to launch a new collector’s doll. On Jan. 21, the Viktor&Rolf x Disney Collector Cinderella Doll will debut at Paris Fashion Week at Musée des Arts Décoratifs.

Whether it’s a royal ball or a Parisian runway, this Cinderella doll is making fashion-forward moves. This collector’s item features a custom gown inspired by Viktor&Rolf’s Spring/Summer 2019 Haute Couture “Fashion Statements” Collection. The apparel item nods to the character’s signature gown, while making a statement with the graphic, “I Came, I Saw, I Left Early.” 

Along with the dress, the doll’s accessories pay tribute to the storytelling and designs of the 1950 Disney film. Cinderella’s iconic slippers get a modern makeover, now appearing as glass high heels that include a pillow for display. Fans will also find a smartphone with a Gus-themed screensaver and a time paused at 11:59 p.m. 

For an inside look, fans can watch Disney Princess: Create Your World – Mattel and Viktor&Rolf. The 30-minute documentary special gives audiences a behind-the-scenes look at the doll’s creative process. The third episode of the “Create Your World” series debuts on Hulu and across ABC-owned stations starting March 24. 

The doll is available for preorder on Mattel Creations and Viktor&Rolf, with availability beginning in early spring. 

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