Ground Up is reestablishing its partnership with PepsiCo with a flamin’ hot footwear line inspired by the beloved snack, Cheetos.
The collection includes a variety of dangerously cheesy designs, each featuring fan-favorite flavors and Chester Cheetah’s signature swagger. The licensed designs will debut across different styles of footwear, as well as in Ground Up’s first-ever hosiery collection, marking the company’s official expansion into the category.
“This launch is more than a category expansion — it’s a creative leap that lets us tell richer brand stories and connect with fans in new ways,” said Layna Patel, VP of Licensing and Global Partnerships at Ground Up.
Cheetos is the latest PepsiCo brand to join Ground Up’s catalogue, as part of the companies’ long-standing partnership brokered by The Joester Loria Group. The existing collection features footwear inspired by Doritos and Mountain Dew.
For more information about the upcoming collection, visit groundupintl.com or browse Ground Up’s other PepsiCo products on its online storefront.
The post Ground Up and PepsiCo Partner for Cheetos Footwear Collection appeared first on The Toy Book.
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