Goliath has made a licensing deal with fellow leading game company, Hasbro, to become the worldwide manufacturer and distributor of Mastermind.
Mastermind is already sold in 100 countries and is a staple game from Hasbro. Goliath plans to reinvigorate the game with a new marketing strategy to ignite a new generation of players.
“At Goliath, we’ve always believed in the power of classic board games to bring families together across generations,” says Jochanan Golad, CEO of Goliath. “Mastermind has been a beloved mainstay for decades, and we’re excited to introduce new ideas to the next generation of codebreakers and codemakers.”
The new marketing strategy will focus on a dynamic social strategy, with an emphasis on discovery, conversation, and connection. Goliath is the largest family-owned game manufacturer, operating globally. For more information about this multi-year agreement, visit goliathgames.com.
The post EXCLUSIVE: Goliath, Hasbro Initiate Multi-Year Agreement for Mastermind Game appeared first on The Toy Book.
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