Amazon Reveals Its 2026 Top 100 Toys List

Create sparkling marble runs with bold drops, twisting tracks, and racing paths! Includes 10 marbles to test every gravity-powered design. Test different track configurations, and build creativity, problem-solving skills, and confidence. Explore physics and engineering concepts, real STEM careers, and pioneering women in STEM with the included Learning Guide.

These botanical-themed craft kits bring beautiful flowers to life through a hands-on experience. Each kit includes Play-Doh compounds, sculpting tools, a mold, a vase, and a finishing spray, along with easy-to-follow instructions, to ensure a smooth, de-stressing creative activity.

Crunch, smush, squeeze and pop everyday objects — in the name of science (and fun) with The Crunchinator. Scientific principles like torque, force and mechanical advantage are leveraged in the Crunchinator allowing objects to be crunched with ease. With three uniquely designed, interchangeable crunch plates, kids can repeatedly experiment with household items like soda cans,…

Kids join Bluey on a sea-faring adventure with this cruise ship-style playset featuring six activity areas, Bluey and Bingo figures, and sail-ready items.

This whimsical Brio Flora 19-piece playset includes multiple Flora figures and a flower house to explore and interact with, featuring hidden magnets and unique design elements.

Fuggler’s plush troublemakers go full baddie with these new 9-inch characters rocking wild prints, fierce attitude, high-fashion flair, and signature quirky charm.

It’s time to be the very best there ever was … at Pokémon trivia! Players must guess their opponent’s mystery Pokémon first in order to win. Each game comes with two double-sided sheets for up to 48 Pokémon for players to choose from.

Kids can unbox and mix the five different slimes, which come with more than 50 mix-ins and beauty-inspired accessories, to create unique combinations.

Kids explore and create with this 25-piece building kit. It includes four animals, six themed blocks, and 15 core blocks. Squishy, sensory-filled pieces encourage stacking and squishing.

This special anniversary edition brainteaser features color-coded cases that unlock exclusive puzzles, pieces, and shake challenges. Collecting both editions unlocks access to more than 500 challenges created with input from the puzzle community.

Fans can interact with their favorite Pokémon through these 12 sets. Two All-in-One sets include four SMART tags, one SMART charge, and at least one SMART Brick.

Nine-inch Mega Tech Mutators combine plush textures with articulated figure play. Kids activate Panthar, Silverbyte, or Necroclaw by adding Mega Serum to the package, then stage large-scale battles and creature action. Select figures appear as ultra-rare variants.

Celebrate the 25th anniversary of Barbie in The Nutcracker with this line of dolls, including Clara and Daisy, the Land of Sweets Ballerinas Assortment, and the Chelsea Snow Fairies Assortment, each with festive, film-inspired details.

Each set includes five removable plush footballs sporting the colors, logos, and mascots of a beloved NFL team, all tucked inside a football-field basket. There are 12 teams in the lineup, including the Kansas City Chiefs, Philadelphia Eagles, Dallas Cowboys, Buffalo Bills, and more.

With more than 50,000 possible characters to nurture, kids can use the zoom lens to explore their characters on a celluar level, then zoom out to explore the planet. Dock two together to play with a friend.

Rocky’s recycling truck rolls in with a dino-sized surprise. When kids press the light bar, a 2-foot inflatable dino will pop out. Kids can pack the dino back in the truck and inflate it over again. Complete with sounds inspired by the movie.

Help Peppa learn to ride her bike with the Ready, Pedal, Go Peppa playset! Put on Peppa’s helmet and attach the push stick to the bike. Kids can push the toy bike along while she “learns” to ride, then detach the stick, give her a push, and watch her magically pedal her bike all by…

Pikachu comes alive with more than 100 action and sound combinations, touch sensors, blinking eyes, mouth movement, and soft puppetronic play. Created by Wow! Stuff.

Kids can celebrate 30 years of Pokémon with this Elite Trainer Box, which introduces the new Futuristic Rare card rarity, vibrant new visuals, all foil cards, and the return of 30 different classic Pokémon.

Get ready to unleash the mighty Megalodon! Awaken the beast by adding water and watch how it begins to fizz and foam into shark-attack red. Kids can play with this fully interactive shark with light-up eyes, motorized chomping, flexible rubber skin and an internal spring that lets the Megalodon compress and hatch again. Featuring 3…

Young adventurers explore Dungeons & Dragons through collectible action figures that bring fantasy creatures, heroic archetypes, and discovery-driven storytelling to play.

This screen-free, multi-sensory creative tool transforms kids’ drawings into dynamic narratives of their own voice, with the ability to record up to 15 minutes. Works with any drawing and Crayola tools. Story Creator is a tool for self-expression that captures the voice and storytelling of childhood imagination over and over.

This reimagined version of the classic ‘90s toys brings all the giggles. Standing at 18 inches tall, Tiggle Me Elmo Giggle Max provides hysterical laughter, full-body movements, and more playful reactions that keep kids smiling and entertained.

This playful line features six new Toy Story-inspired building sets for kids and kids-at-heart. From intricate Slinky Dog bookends to adorable playsets inspired by Blaze’s ranch, each building kit combines hands-on creativity with the characters and scenes fans know and love.

Figures like the Disney Winnie the Pooh: Piglet Tonie, Disney Zootopia Tonie, and Disney Cuddle Tonies Collection unlock character-led audio stories on the Toniebox and Toniebox 2 (sold separately), while plush Cuddle Tonies (pictured) extend play with soft, screen-free listening and comfort.

This deluxe 58-piece magnetic building set takes builders under the sea. Featuring new sensory tiles, kids can create a feature-packed ocean scene complete with animal and figure accessories, including soft coral, octopus tentacle pieces, and ocean wave graphics.

This 17-inch Puppetronic combines puppetry with animatronics. Yoda features more than 120 sounds and actions, including a head, arms, ears, a mouth, and eyebrows that move and wiggle.