The Toy Association enters a five-year partnership with the Javits Center, securing dates for Toy Fair. This agreement ensures long-term certainty for the global toy industry regarding the largest toy marketplace in the Western Hemisphere.
Industry leaders can set their business calendars as dates are secured for the next six shows. Following the 121st Toy Fair Feb. 20–23, 2027, the Javits Center will host the show on the following dates:
- Feb. 26–29, 2028
- Feb. 24–27, 2029
- Feb. 23–26, 2030
- Feb. 22–25, 2031
- Feb. 21-24, 2032
Each Toy Fair will take place between Saturday and Tuesday, intentionally avoiding both Presidents’ Day and Valentine’s Day. This follows two priorities identified by prior exhibitors and attendees throughout the consultation process.
“We provided industry leaders with a blank canvas and every reasonable option for review, and after a thorough evaluation, it was clear that New York City in February best meets the needs and goals of our diverse global toy community,” says Greg Ahearn, President & CEO of The Toy Association.
“For Javits Center, it’s not just about providing spaces, it’s about the partnership we have with our customers,” says Joyce Leveston, President & CEO at Javits Center. “We work closely to create experiences where connections are made, and business gets done. It is truly a delight to welcome Toy Fair back to Javits Center for the next five years, and we look forward to all that lies ahead.”
For more information, visit toyassociation.org.
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