Get ready to party! L.O.L. Surprise! is celebrating its 10th birthday in a big way. MGA Entertainment is turning the fan-favorite doll line into a yearlong music festival packed with new collectibles, celebrity-inspired dolls, entertainment, a sweepstakes, and real-world experiences for kids and their families.
The L.O.L. Surprise! Music Festival kicks off with a lineup of new toys inspired by the excitement of live concerts.
Music icons Jennie and Rosalía are making their L.O.L. Surprise! debut with collectible Tot figures and O.M.G. fashion dolls inspired by their signature performances and style. Each collectible features surprise reveals, posters, and accessories, and MGA promises another mystery artist will join the lineup later.
Rosalía joins L.O.L. Surprise! with collectible Tot figures and O.M.G. fashion dolls. | Source: MGA Entertainment
Jennie makes hertheir L.O.L. Surprise! debut. | Source: MGA Entertainment
The celebration also introduces Music Festival Tots representing different music genres, Furniture Packs for building festival scenes, a transforming Tour Bus playset, and a Music Festival Advent Calendar packed with more than 25 surprises.
Kids can continue the fun beyond playtime when L.O.L. Surprise! The Next Headliner premieres Aug. 1 on YouTube. The eight-episode live-action series follows five aspiring performers as they chase their dreams of becoming music stars, complete with original songs throughout the season.
Fans attending Lollapalooza can also step into the L.O.L. Surprise! universe through an immersive festival activation featuring exclusive merchandise, giveaways, and interactive experiences.
The Sanrio collaboration includes plush. | Source: MGA Entertainment
A Sanrio collab is on the way. | Source: MGA Entertainment
A SpongeBob SquarePants collection clocks in later this year. | Source: MGA Entertainment
Sort your favorite Harry Potter wizards later this year. | Source: MGA Entertainment
The anniversary celebration also brings a refreshed look to L.O.L. Surprise! dolls with updated face sculpts, plus new collaborations with Harry Potter, SpongeBob SquarePants, Dr. Seuss, and Hello Kitty and Friends joining the brand throughout the year.
Families can learn more at mgae.com.
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