Spielwarenmesse eG strengthens its visual identity by bringing all its business areas under a single roof: Spielwarenmesse Group.
The new identity visibly consolidates the organization’s diverse activities under a common umbrella brand. Spielwarenesse Group possesses globally unique expertise and is currently the largest network in the toy industry. With its catchline and guiding principle “living the spirit of play,” the brand combines commercial success with an emotional, creative focus on the world of play.
Spielwarenmesse Group also unites two of the industry’s most influential events: Spielwarenmesse in Nuremberg and SPIEL in Essen. The organization is also complemented by the World of Toys program, with Kids in India in Mumbai, and international participations in Hong Kong, Tokyo, and New York. Subsidiaries in China and India also ensure local market presence and regional expertise.
“Our new brand identity as Spielwarenmesse Group creates clarity and strengthens our international profile. It expresses what we stand for: reliable partnerships, high organizational competence, and the future-oriented status of our fairs and events,” says Christian Ulrich, Member of the Executive Board at Spielwarenmesse eG (Spokesperson).
For more information about the organization’s new brand identity, visit spielwarenmessegroup.com.
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