Fans of Pokémon have a new way to show off their favorite characters as Target launches an exclusive collection created to celebrate the brand’s 30th anniversary. The collection launches in stores May 2 and online May 3.
The limited-time collection includes more than 100 items across clothing, accessories, home décor, snacks, and collectible pieces, giving families and longtime Trainers plenty of ways to bring Pokémon into everyday life. The collection arrives in two waves, with the first launching in stores May 2 and online May 3, followed by a second drop June 6.
Products feature fan-favorite characters such as Bulbasaur, Jigglypuff, and Gengar, with nostalgic collaborations from brands including Starter, Caboodles, and Lip Smacker. Highlights include a varsity-style jacket, themed hair accessories, puzzles, and school-inspired accessories designed by Pokémon fans on Target’s own creative team.
Many items in the collection are priced under $20, making the assortment accessible for kids, collectors, and gift-givers. A media campaign, starring Joe Jonas, an social media creators, launches soon.
Families can fill their carts at target.com.
TARGET X POKÉMON COLLECTION
This Target exclusive collection of more than 100 items celebrates 30 years of Pokémon.
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COLLECTION LAUNCHES MAY 2
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