ToyFest and The Reunion will co-locate in April 2027 at the World Market Center in Las Vegas, bringing together two complementary trade shows to create a single sourcing destination for specialty retail buyers.
Announced by the Western Toy & Hobby Representatives Association (WTHRA), the partnership brings together ToyFest — a long-running industry event — and The Reunion, a newer show focused on souvenir, gift, and resort categories produced by RedlineXpo Events.
“We built The Reunion on the idea that the right environment matters as much as the right products,” says Evan Shoder, Founder and CEO of The Reunion. “ToyFest shares that philosophy, and together we’re giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar.”
The combined event features more than 300 booths spanning toys, games, gifts, and souvenirs, targeting buyers from specialty retail, as well as attractions such as zoos, aquariums, museums, theme parks, and resorts. Attendees from both shows will have access to the full show floor, while each event maintains its own identity and exhibitor base.
By aligning the two events, organizers aim to streamline the buying process and expand cross-category sourcing opportunities, giving attendees a more efficient way to stock a broader range of products in a single trip.
“ToyFest has always focused on delivering real value to buyers,” shares Sandy Lepire, ToyFest President. “With this partnership, and the combination of our exhibitors in The Expo and permanent showrooms, we’re bringing together the best of the best, giving buyers an unmatched sourcing experience in one place.”
ToyFest has established itself as a key marketplace for specialty toy retailers. The second-oldest toy show in the U.S., it was founded in 1961 by the WTHRA. The Reunion, launched in 2024, was designed to serve the souvenir and resort sector with a spring buying window that supports seasonal planning and custom orders.
Learn more at toyfestus.com and thereunionexpo.com.
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