Trading cards are fueling huge growth in the toy industry, and the excitement was felt throughout Toy Fair New York this year.
The quantifiable metrics are tracked by Circana, and this year marks the first time that a sports trading card product has landed the top spot in dual categories honored in Circana’s Global Toy Performance Awards.
For 2025, Panini America‘s 2024 NFL Prizm Football Blaster Box was awarded Top Selling Toy by Super Category (U.S.) — Explorative & Other Toys and Top Selling Toy by Class — Non-Strategic Trading Cards/Collectible Stickers.
We are very proud to have earned these Toy Performance Awards, especially since we are the first sports trading card company to be honored. These awards are a testament to our compelling and high-quality products that continue to resonate with fans and collectors around the world.”
Circana’s Global Toy Performance Awards recognize the best-selling and top-gaining toys, properties, and manufacturers based on sales data from Circana’s Retail Tracking Service. Circana also powers The Toy Book‘s Stat Shot column in each issue.
Panini America has several products showcased in the 2026 edition of The BIG Toy Book, in The Hobby, our newly expanded department dedicated to trading cards, trading card games (TCGs), and accessories.
The post Panini America Rocks Toy Fair with Dual Circana Honors appeared first on The Toy Book.
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