PMI has appointed Nicolas Lev as Chief Commercial Officer, strengthening its leadership team as the company continues its global growth. Based in PMI’s Israel office, Lev will lead commercial growth and oversee global sales and marketing operations.
Lev joins PMI with extensive senior executive experience across technology, finance, and sports. Prior to joining the company, he held leadership roles including Head Of Consumer Sales at Check Point Software Technologies, VP of the International Division at Israel Credit Cards, VP of Sales at 888.com, and CEO of the Israeli Professional Football Leagues.
“PMI is a company with exceptional momentum, creativity, and ambition,” Lev says. “I’m excited to join a team that consistently transforms powerful brands into global success stories, and I look forward to supporting PMI’s continued growth by strengthening its operations, infrastructure, and scalability worldwide.”
His appointment comes at a pivotal moment for PMI as it expands its portfolio of licensed toy brands, including UFC, Fuggler, and Booksy, and strengthens its international footprint, particularly in the sports category.
PMI CEO Omer Dekel notes that Lev’s background across technology and sports adds operational strength to support the company’s continued global expansion. “His experience and strategic approach will be instrumental in taking PMI to the next level as we continue to expand globally,” Dekel says. “We are excited to welcome him into the PMI family.”
To learn more about PMI, visit pmitoys.com.
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