One of the most recognizable games in Mexican and Latin American history is stepping into the U.S. market.
Asmodee has entered into an exclusive distribution partnership with Dreamstar Farms to launch bilingual editions of Lotería, the beloved Mexican bingo game. Asmodee will spearhead the U.S. rollout across both retail and e-commerce, starting with specialty stores and expanding to mass retailers in spring 2026.
The updated card game honors Lotería’s rich history with digitally remastered artwork and all-new riddles in both English and Spanish. Through this launch, both companies hope to broaden cultural representation within the tabletop space, inviting new families to discover, learn, and share in the centuries-old tradition together.
“Lotería is a bridge between generations and a cultural touchstone that has created memories for families for decades,” Julien Sharp, Country Manager at Asmodee, says. “We are proud to partner with Dreamstar Farms to support the continued growth and accessibility of this important title. This collaboration reflects our commitment to championing games that celebrate culture, community, and the universal joy of play.”
The Lotería bilingual editions are available now on Amazon, store.asmodee.com, and at select specialty retailers, with a mass retail rollout scheduled for spring 2026.
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