RealTruck and Mattel are hitting the road to showcase a new vehicle inspired by the Matchbox brand. The collaboration unveils a one-of-a-kind Matchbox Jeep Wrangler, making its debut at the 2025 SEMA Show in Las Vegas.
This 1:1 build transforms the 2018 Jeep Wrangler with custom Matchbox and Husky Liners exterior. This toy-inspired vehicle features a RealTruck Superlift 4-inch lift kit, Husky Liners Weatherbeater floor liners, a Rugged Ridge HD stubby front bumper, and more. A scaled-down toy replica of the build will be available at select retailers in April 2026.
After the event ends on Nov. 7, the Jeep Wrangler will be up for auction at Barrett-Jackson’s 2026 Scottsdale Auction. All proceeds will benefit Richard Rawlings’ non-profit organization, Gas Monkey Foundation, which provides funding for veterans, first responders, and families impacted by Alzheimer’s. The Barrett-Jackson auction will take place Jan. 17 through Jan. 25 in Scottsdale, Arizona.
“This build is a follow-up to one of our most successful collaborations, a Jeep Gladiator, and debuting this custom Jeep build at the 2025 SEMA Show is the perfect way to celebrate the build creativity that defines both our brands,” says Lee Riser, vice president of marketing activation, RealTruck.
For more information about the Barrett-Jackson auction, visit barrett-jackson.com. To learn more about RealTruck, visit realtruck.com.
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