The early learning app Nurture is partnering with Crayola to create a new set of story-driven games featuring the beloved Scribble Scrubbie pets!
As Nurture’s first character collaboration, the colorful new world takes kids on short, voice-led adventures inspired by the iconic washable pets. While playing, kids ages 4 and up will practice essential skills — such as critical thinking, resilience, empathy, and emotional regulation — that they’ll use for the rest of their lives. Whether solving puzzles, steering vehicles, or scrubbing scribbles away, this mobile game transforms kids’ screen time into meaningful, purpose-driven play.
Rather than focusing on literacy and numeracy, Nurture emphasizes the cognitive, socio-emotional, and practical skills that kids also need to succeed in the classroom and beyond. Each player-driven story encourages kids to approach every problem with curiosity and enthusiasm, building confidence as they go. The app also sends parents updates and tips to help kids apply what they’re learning online to the real world.
The Crayola Scribble Scrubbie story world is available now! To play, families can download Nurture on the App Store, Google Play, and Amazon Appstore.
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