Get ready — The BIG Toy Book is back! The 2026 edition of The Toy Book’s flagship annual will debut February 14, 2025, at Toy Fair New York, kicking off our 42nd volume in a big way.
As the most-read issue of the year, The BIG Toy Book is where the industry looks to see what’s next — and we’re calling on toy and game makers to share their hottest new products for 2026.
Here’s what we’re looking for:
HOT FOR ’26
The hero products of the year — those big, must-have items coming for spring, summer, fall, and holiday 2026. Any category.
NEW! THE HOBBY
Trading cards (sports and non-sports), supplies, and accessories.
RETURNING! THE LICENSING BOOK
A showcase of the hottest licensed toys and games hitting retail in 2026.
THE ACTION AISLE
Action figures, vehicles, playsets, and accessories.
BUILDING & EXPLORING
Building sets, construction sets, magnetic kits, and models.
CREATIVE CORNER
Arts, crafts, puzzles, and hands-on activities.
SHARED ADVENTURES & HEATED BATTLES
Board games, tabletop, strategy, and card games.
DRIVEN TO PLAY
Vehicles and R/C — from die-cast and drones to trains and tanks.
THE LEARNING LAB
STEM, STEAM, and MESH toys that build minds and skills.
CUTE, CUDDLY, & COLLECTIBLE
Plush of every kind — from soft characters to huggable icons.
LET’S PLAY OUTSIDE!
Outdoor and active toys, plus ride-ons, scooters, and wheels that keep play moving.
ADORABLE, FASHIONABLE, & ADVENTUROUS
Dolls of all types — baby, fashion, and everything in between.
IMPULSE & NOVELTY
Rack toys, pocket money fun, and irresistible shelf-fillers.
YOU’RE NEVER TOO OLD TO PLAY
Kidult favorites and collectibles for adult collectors and enthusiasts.
TOY ADJACENT
Products that complement the toy aisle — gifts, hobby items, and more.
OH BABY!
Toys, games, and gear for infants and toddlers.
PLAYFUL PRESCHOOL
Toys made for kids ages 3–4.
Deadline: December 3, 2025
Submit now: Click here!
This is the one everyone reads — make sure your 2026 lineup is part of The BIG Toy Book.
Marketing Packages Available Now
Book your space today to reach decision makers across North America in The Toy Book!
Contact: Jackie Breyer | James “JD” Devin | Stephanie Katz
For Editorial Questions Contact:
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