Toca Boca teams up with Sanrio for a second Hello Kitty and Friends collaboration in Toca Boca World. Launching on Oct. 7, the update introduces fan favorites Hello Kitty and Kuromi, alongside three new characters — Cinnamoroll, Pompompurin, and Keroppi — each bringing their signature personality and style to the game.
“Toca Boca World and Hello Kitty are a natural fit — two globally recognized brands grounded in creativity, playfulness and self-expression,” says Mathilda Engman, Head of Creative & Brand at Toca Boca. “This collaboration stands out because of the shared community of fans and players. We saw amazing organic engagement and user-generated content from the community during the first collaboration, reflecting a genuine emotional connection. That kind of authentic fan response provides a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant.”
The partnership builds on the success of the first Hello Kitty integration, which generated more than 292 million in-app gifts and 50 million uses of Hello Kitty items. This time, fans can access a new Style Pack and Furniture Pack filled with Sanrio-inspired designs, plus a month-long gifting event featuring 10 free rewards.
“Sanrio is delighted to expand our partnership with Toca Boca and introduce more of our characters to this expressive, imaginative world,” says Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc. “Hello Kitty and her friends have always inspired fans to celebrate friendship, kindness and creativity — values that also resonate deeply within the Toca Boca community. This collaboration gives fans new ways to create, express themselves, and share joyful moments all in a space that feels uniquely their own.”
With fresh character-inspired items, playful decor, and new customization options, the update invites players to celebrate togetherness, friendship, and creativity in the ever-expanding digital world.To join the fun, visit tocaboca.com.
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