World Princess Week is in full swing, and Disney Store is kicking off this year’s event with new licensed products and experiences inspired by the timeless joy, kindness, and bravery of the Disney Princesses.
Little royals can dress up like their favorite characters with three new costumes from JAKKS Pacific: Cinderella, Rapunzel, and Ariel. These glimmering gowns recreate each princess’s iconic look with soft velour fabric and jewel accents. For an extra bit of magic, the costume includes a magnetic plush of the princess’s animal friend to sit on their shoulder. Kids can top off their look with Little Word Project’s new bracelets, which feature iconic colors and phrases from fan-favorite princesses, like “make waves,” “book lover,” and “watch me soar.”
Meanwhile, adults can join in on the fantasy fun with Cakeworthy’s new Disney Princess collection. This colorful apparel line includes a dress, crewneck, and hoodie, each with darling Disney designs. Whether getting ready for a ball or curling up for a rewatch, these pieces will keep fans cozy long after the clock strikes midnight.

Lastly, the princesses are going plush with a new line of Squishmallows from Jazwares. The 6-piece box set includes three cuddly characters and their squishy sidekicks: Rapunzel and Pascal, Mulan and Mushu, and Pocahontas and Meeko. Kids and collectors can scoop them up at the Disney Store for $59.99.
The LEGO Group is joining the celebration with an all-new LEGO Disney Princess animated special, premiering Aug. 25 on Disney+. In LEGO Disney Princess: Villains Unite, Gaston is hatching a plot to take over the magical kingdoms, and it’s up to Ariel, Moana, Tiana, Rapunzel, and Snow White to stop him. Gaston teams up with a group of evil Disney villains to help him defeat the princesses, but little does he know, the princesses are calling in friends of their own. After the action-packed showdown, kids will discover that friendship is the most powerful magic of all.
The World Princess Week celebration is just getting started! Families can shop these magical products now at disneystore.com.
CAKEWORTHY X DISNEY PRINCESS COLLECTION
This colorful line includes a dress, crewneck, and hoodie, each with darling Disney designs. Whether getting ready for a ball or curling up for a rewatch, these pieces will keep fans cozy long after the clock strikes midnight.
Buy Now
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LITTLE WORDS PROJECT X DISNEY PRINCESSES
Kids can top off their princess look with these new bracelets, which feature iconic colors and phrases from fan-favorite princesses, like “make waves,” “book lover,” and “watch me soar.”
Buy Now
The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
DISNEY PRINCESS SQUISHMALLOWS PLUSH SET
This Squishmallows box set includes three cuddly characters and their squishy sidekicks: Rapunzel and Pascal, Mulan and Mushu, and Pocahontas and Meeko.
Buy Now
The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.
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