BBC Studios has appointed Dion Vlachos as Senior Vice President of Consumer Products, North America. In this newly announced role, Vlachos will oversee the growth and development of BBC Studios’ brands across the U.S. and Canada, including Bluey, Doctor Who, and new business initiatives. He will report to Suzy Raia, who leads the Global Consumer Products team, and will be based in Los Angeles.
“I’m ecstatic to welcome Dion to the team. Having had the pleasure of working with Dion previously, I know his stellar reputation,” says Raia. “I’m really looking forward to his partnership as I know how much value he brings to global franchises and the teams that build them.”
BBC Studios’ Brands and Licensing division manages global consumer engagement across a portfolio that includes Bluey, Doctor Who, Top Gear, Dancing with the Stars, and the BBC Earth factual brand, which encompasses acclaimed documentary series like Blue Planet II, Frozen Planet II, and Planet Earth III.
Vlachos most recently served as Executive Vice President of Consumer Products & Experiences at Paramount Global, where he led merchandise programs for franchises such as Paw Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Yellowstone. He previously held a 22-year tenure at The Walt Disney Company, developing strategies for properties including The Lion King, Toy Story, Cars, Finding Nemo, and Percy Jackson & the Olympians.
His appointment comes as BBC Studios continues to expand the Bluey brand, which recently ranked as the No. 1 most-watched series on streaming in the U.S. A Bluey feature film is currently in the works, with a global theatrical release planned for 2027 through The Walt Disney Company, followed by streaming on Disney+.
“This team, under Suzy Raia’s exceptional leadership, is truly world-class and has built an outstanding reputation across the industry,” says Vlachos. “I’m excited to help drive the next chapter of growth and innovation.”BBC Studios is a global media company and the co-commissioner, distributor, and licensor of Bluey. Through BBC Studios Digital, the Brands & Licensing division also generates over 1 billion monthly views across digital platforms and builds branded content, live entertainment, and publishing extensions.
Trending Products
